Author Archives: Webmaster

Year-End Facebook Primer

Facebook, despite the seemingly constant barrage of controversy, isn’t going anywhere anytime soon. Not only is Facebook here to stay, it’s poised for...

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Marketing Trends for Advisors in 2022

Digital marketing is always evolving. This has been especially true over the last two years. As we move into 2022, many of the new marketing techniques we...

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Prepping Your Business for 2022

The effort you put in at the end of one year can have a significant impact on how you start the next. This is a good time for settling accounts, getting...

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The Great Facebook Crash of 2021

If you’re reading this, it’s safe to assume you survived the Great Facebook Crash of Oct. 4, 2021. The massive outage took down Facebook, Instagram, and...

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Key Takeaways From the 2021 Insurance Barometer Study

The last year has seen a growing number of people recognize the need for life insurance, yet policy ownership continues to decline. That’s according to...

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Should You Have an Instagram Page?

Instagram has become a star in the world of social media marketing. Once used primarily as an image-sharing platform, the platform has made great strides...

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Why You Should Start Podcasting

Podcasting is an often-overlooked brand awareness vehicle. Podcasts are of the most portable accessible forms of content available. People listen to them...

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Annuity Awareness Month 2021

June 1st marks the start of Annuity Awareness Month. IAMS has been working diligently to advocate for and provide education about the use of annuities as...

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Best Practices for Seminar Marketing in the New Normal

Seminars and workshops have been the cornerstone of new business for many in the financial industry. A room full of engaged prospects, ready and willing...

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The Generational Marketing Shift

Content that resonates with your audience is one of the keys to successful marketing. The social media team at the AARP put this Marketing 101 lesson to...

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