--- title: What Is Real-Time Marketing? - Insurance Agency Marketing Services description: Making valuable connections can require fast action. Real-time marketing involves reacting to events that directly impact your audience. image: https://blog.iamsinc.com/hubfs/Imported_Blog_Media/handsome-businessman-outdoors-2021-08-29-16-46-01-utc.jpg --- CALL US: 800.255.5055 [Login](http://www.iamsinc.com/wp-login.php) [Facebook](https://www.facebook.com/iamsinc/) [Twitter](https://twitter.com/IAMSINC) [Linkedin](https://www.linkedin.com/organization/2128303/) [YouTube](https://www.youtube.com/user/IAMSinc) [![Insurance Agency Marketing Services](https://blog.iamsinc.com/hs-fs/hubfs/Iamsinc-September2017-Theme/Images/IAMS-Logo_240x52.png?width=240&height=52&name=IAMS-Logo_240x52.png)](http://www.iamsinc.com/) - [Home](https://www.iamsinc.com/) - [Why IAMS](https://www.iamsinc.com/why-iams/) - [Partner With Us](https://www.iamsinc.com/licensing/) - [Agent Kit](https://www.iamsinc.com/agent-kit/) - [About](https://www.iamsinc.com/about/) - [Meet Our Team](https://www.iamsinc.com/meet-our-team/) - [Careers](https://secure.careerlink.com/postings/6694-insurance-agency-marketing-services-inc/) - [Products](https://www.iamsinc.com/products/) - [Annuity](https://www.iamsinc.com/annuity/) - [Life](https://www.iamsinc.com/life/) - [Single Premium Life](https://www.iamsinc.com/single-premium-life/) - [Senior Health Care](https://www.iamsinc.com/senior-health-care/) - [Forms Search](https://www.iamsinc.com/forms-search/) - [e-App Solutions](https://www.iamsinc.com/e-app-solutions/) - [Firelight Registration](https://www.iamsinc.com/firelight-registration/) - [Firelight](https://www.iamsinc.com/e-app-solutions/) - [iGo e-App Solution](https://www.iamsinc.com/e-app-solutions/) - [Connect4Medicare](https://www.iamsinc.com/e-app-solutions/) - [Training](https://www.iamsinc.com/training/) - [Producer Academy](https://www.iamsinc.com/life-annuity-academy/) - [Product Training Confirmation](https://www.iamsinc.com/product-training-confirmation/) - [Monthly Webinars](https://www.iamsinc.com/webinars/) - [Support](https://www.iamsinc.com/iamsupport/) - [Production Builders](https://www.iamsinc.com/incentives/) - [Creative Solutions](https://www.iamsinc.com/creative-solutions/) - [Sales Resources Library](https://www.iamsinc.com/sales-resources-library/) - [E&O Insurance](https://www.iamsinc.com/eo-insurance/) - [AssessBest](https://www.iamsinc.com/assessbest/) - [Marketing Corner](https://www.iamsinc.com/marketing-corner/) - [Contact](https://www.iamsinc.com/contact/) [![Insurance Agency Marketing Services](https://blog.iamsinc.com/hs-fs/hubfs/Iamsinc-September2017-Theme/Images/IAMS-Logo_100x20.png?width=96&height=20&name=IAMS-Logo_100x20.png)](http://www.iamsinc.com/) - [Home](https://www.iamsinc.com/) - [Why IAMS](https://www.iamsinc.com/why-iams/) - [Partner With Us](https://www.iamsinc.com/licensing/) - [Agent Kit](https://www.iamsinc.com/agent-kit/) - [About](https://www.iamsinc.com/about/) - [Meet Our Team](https://www.iamsinc.com/meet-our-team/) - [Careers](https://secure.careerlink.com/postings/6694-insurance-agency-marketing-services-inc/) - [Products](https://www.iamsinc.com/products/) - [Annuity](https://www.iamsinc.com/annuity/) - [Life](https://www.iamsinc.com/life/) - [Single Premium Life](https://www.iamsinc.com/single-premium-life/) - [Senior Health Care](https://www.iamsinc.com/senior-health-care/) - [Forms Search](https://www.iamsinc.com/forms-search/) - [e-App Solutions](https://www.iamsinc.com/e-app-solutions/) - [Firelight Registration](https://www.iamsinc.com/firelight-registration/) - [Firelight](https://www.iamsinc.com/e-app-solutions/) - [iGo e-App Solution](https://www.iamsinc.com/e-app-solutions/) - [Connect4Medicare](https://www.iamsinc.com/e-app-solutions/) - [Training](https://www.iamsinc.com/training/) - [Producer Academy](https://www.iamsinc.com/life-annuity-academy/) - [Product Training Confirmation](https://www.iamsinc.com/product-training-confirmation/) - [Monthly Webinars](https://www.iamsinc.com/webinars/) - [Support](https://www.iamsinc.com/iamsupport/) - [Production Builders](https://www.iamsinc.com/incentives/) - [Creative Solutions](https://www.iamsinc.com/creative-solutions/) - [Sales Resources Library](https://www.iamsinc.com/sales-resources-library/) - [E&O Insurance](https://www.iamsinc.com/eo-insurance/) - [AssessBest](https://www.iamsinc.com/assessbest/) - [Marketing Corner](https://www.iamsinc.com/marketing-corner/) - [Contact](https://www.iamsinc.com/contact/) # What Is Real-Time Marketing? ![](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/handsome-businessman-outdoors-2021-08-29-16-46-01-utc.jpg) #### **Real-time marketing activities can show that you are a reliable source of information and assistance** The last two years have seen a whirlwind of events and actions that have directly impacted consumers’ personal finances. The coming months are likely to bring more. The question is, how are you going to respond? Responding quickly to current events that are relevant to your target market is vital to client service and prospecting. In other words, keep your eyes on the horizon and be ready to react. This is the heart of real-time marketing. [Inflation](https://www.bloomberg.com/news/articles/2022-05-13/age-of-inflation-in-us-will-last-much-longer-than-pandemic-spike) is one of, if not, the biggest concerns among Americans right now. With prices at an all-time high and no signs of relief on the horizon, your financial expertise can be a valuable prospecting tool. Cryptocurrency is another red-hot topic these days. [A study conducted earlier this year](https://www.crypto-news-flash.com/more-americans-owned-crypto-than-savings-accounts-for-the-first-time-study/) found that, for the first time ever, there are more Americans who own crypto than there are with savings accounts. While the recent [Bitcoin crash](https://www.forbes.com/sites/billybambrough/2022/05/12/1-trillion-crypto-meltdown-huge-crash-wipes-out-the-price-of-bitcoin-ethereum-bnb-xrp-cardano-solana-terras-luna-and-avalanche/?sh=744d632a45fd) has proven crypto to be a risky savings vehicle, you shouldn’t expect the crypto-craze to die out any time soon. Addressing this topic could be a great way to tap into the Millennial market. #### **Relevant, trending topics present you with an opportunity for conversation and engagement** When you come across something of interest to your consumer base, focus your content on the topic. Share articles on social media and through email. Offer your own thoughts and analysis via blog posts or videos. You could even go as far as to pick up the phone and call clients who could benefit from a one-on-one conversation about the subject. The point is to solicit immediate feedback or action from your audience. #### May is Disability Insurance Awareness Month Speaking of real-time marketing, there is still time to leverage Disability Insurance Awareness Month. This annual marketing campaign provides agents and advisors a good opportunity to discuss the benefits of incorporating a disability insurance policy into their protection mix. IAMS is pleased to offer our Disability Insurance Prospecting Kit. This package contains a wealth of material for discussing disability insurance with prospects and clients, including: - **Consumer-facing DI guides explaining disability insurance basics, complete with stats and figures** - **Agent sales guides from a trusted carrier** - **Social posts and fillable forms from a trusted carrier** - **A pre-approach letter to get the conversation going** [Click Here To Request The Kit](https://resources.iamsinc.com/iams-di-kit-2022) #### Author:Webmaster [Next On The Move – May 10, 2022](https://blog.iamsinc.com/on-the-move-may-10-2022) [Previous On The Move – May 24, 2022](https://blog.iamsinc.com/on-the-move-may-24-2022) ### Related Posts [![Facebook’s New Advertiser Rule Will Impact Your Business](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/facebook-ads.jpg)](https://blog.iamsinc.com/facebooks-new-advertiser-rule-will-impact-your-business) [Facebook’s New Advertiser Rule Will Impact Your Business](https://blog.iamsinc.com/facebooks-new-advertiser-rule-will-impact-your-business) September 27, 2024 [![10 Simple Steps to Generating Online Leads](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/the-secret-to-business-success-2024-03-20-14-38-14-utc.jpg)](https://blog.iamsinc.com/10-simple-steps-to-generating-online-leads) [10 Simple Steps to Generating Online Leads](https://blog.iamsinc.com/10-simple-steps-to-generating-online-leads) July 26, 2024 [![Overcoming the Summer Slump](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/handsome-young-businessman-in-shorts-and-jacket-wo-2023-11-27-04-58-00-utc.jpg)](https://blog.iamsinc.com/overcoming-the-summer-slump) [Overcoming the Summer Slump](https://blog.iamsinc.com/overcoming-the-summer-slump) June 27, 2024 [![VIDEO: Strategic Lead Partners](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/business-person-typing-PYT5NEK-scaled.jpg)](https://blog.iamsinc.com/video-strategic-lead-partners) [VIDEO: Strategic Lead Partners](https://blog.iamsinc.com/video-strategic-lead-partners) April 28, 2020 ### Recent Posts ### Insurance Agency Marketing Services, Inc. 505 North 210th Street, Elkhorn, NE 68022 (800) 255-5055 (402) 330-7296 [contact@iamsinc.com](mailto:contact@iamsinc.com) ### Marketing Corner ### Our Location ### Follow us Find us on: [Facebook](https://www.facebook.com/iamsinc/) [Twitter](https://twitter.com/IAMSINC) [YouTube](https://www.youtube.com/user/IAMSinc) [Linkedin](https://www.linkedin.com/company/insurance-agency-marketing/) Search: ©2025 Insurance Agency Marketing Services, Inc. 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