--- title: The Value of Video Marketing - Insurance Agency Marketing Services description: The numbers don't lie. A good video marketing plan can help boost business for producers. Get stats and key insights that show why you should focus on video image: https://blog.iamsinc.com/hubfs/Imported_Blog_Media/video-marketing-still.jpg --- CALL US: 800.255.5055 [Login](http://www.iamsinc.com/wp-login.php) [Facebook](https://www.facebook.com/iamsinc/) [Twitter](https://twitter.com/IAMSINC) [Linkedin](https://www.linkedin.com/organization/2128303/) [YouTube](https://www.youtube.com/user/IAMSinc) [![Insurance Agency Marketing Services](https://blog.iamsinc.com/hs-fs/hubfs/Iamsinc-September2017-Theme/Images/IAMS-Logo_240x52.png?width=240&height=52&name=IAMS-Logo_240x52.png)](http://www.iamsinc.com/) - [Home](https://www.iamsinc.com/) - [Why IAMS](https://www.iamsinc.com/why-iams/) - [Partner With Us](https://www.iamsinc.com/licensing/) - [Agent Kit](https://www.iamsinc.com/agent-kit/) - [About](https://www.iamsinc.com/about/) - [Meet Our Team](https://www.iamsinc.com/meet-our-team/) - [Careers](https://secure.careerlink.com/postings/6694-insurance-agency-marketing-services-inc/) - [Products](https://www.iamsinc.com/products/) - [Annuity](https://www.iamsinc.com/annuity/) - [Life](https://www.iamsinc.com/life/) - [Single Premium Life](https://www.iamsinc.com/single-premium-life/) - [Senior Health Care](https://www.iamsinc.com/senior-health-care/) - [Forms Search](https://www.iamsinc.com/forms-search/) - [e-App Solutions](https://www.iamsinc.com/e-app-solutions/) - [Firelight Registration](https://www.iamsinc.com/firelight-registration/) - [Firelight](https://www.iamsinc.com/e-app-solutions/) - [iGo e-App Solution](https://www.iamsinc.com/e-app-solutions/) - [Connect4Medicare](https://www.iamsinc.com/e-app-solutions/) - [Training](https://www.iamsinc.com/training/) - [Producer Academy](https://www.iamsinc.com/life-annuity-academy/) - [Product Training Confirmation](https://www.iamsinc.com/product-training-confirmation/) - [Monthly Webinars](https://www.iamsinc.com/webinars/) - [Support](https://www.iamsinc.com/iamsupport/) - [Production Builders](https://www.iamsinc.com/incentives/) - [Creative Solutions](https://www.iamsinc.com/creative-solutions/) - [Sales Resources Library](https://www.iamsinc.com/sales-resources-library/) - [E&O Insurance](https://www.iamsinc.com/eo-insurance/) - [AssessBest](https://www.iamsinc.com/assessbest/) - [Marketing Corner](https://www.iamsinc.com/marketing-corner/) - [Contact](https://www.iamsinc.com/contact/) [![Insurance Agency Marketing Services](https://blog.iamsinc.com/hs-fs/hubfs/Iamsinc-September2017-Theme/Images/IAMS-Logo_100x20.png?width=96&height=20&name=IAMS-Logo_100x20.png)](http://www.iamsinc.com/) - [Home](https://www.iamsinc.com/) - [Why IAMS](https://www.iamsinc.com/why-iams/) - [Partner With Us](https://www.iamsinc.com/licensing/) - [Agent Kit](https://www.iamsinc.com/agent-kit/) - [About](https://www.iamsinc.com/about/) - [Meet Our Team](https://www.iamsinc.com/meet-our-team/) - [Careers](https://secure.careerlink.com/postings/6694-insurance-agency-marketing-services-inc/) - [Products](https://www.iamsinc.com/products/) - [Annuity](https://www.iamsinc.com/annuity/) - [Life](https://www.iamsinc.com/life/) - [Single Premium Life](https://www.iamsinc.com/single-premium-life/) - [Senior Health Care](https://www.iamsinc.com/senior-health-care/) - [Forms Search](https://www.iamsinc.com/forms-search/) - [e-App Solutions](https://www.iamsinc.com/e-app-solutions/) - [Firelight Registration](https://www.iamsinc.com/firelight-registration/) - [Firelight](https://www.iamsinc.com/e-app-solutions/) - [iGo e-App Solution](https://www.iamsinc.com/e-app-solutions/) - [Connect4Medicare](https://www.iamsinc.com/e-app-solutions/) - [Training](https://www.iamsinc.com/training/) - [Producer Academy](https://www.iamsinc.com/life-annuity-academy/) - [Product Training Confirmation](https://www.iamsinc.com/product-training-confirmation/) - [Monthly Webinars](https://www.iamsinc.com/webinars/) - [Support](https://www.iamsinc.com/iamsupport/) - [Production Builders](https://www.iamsinc.com/incentives/) - [Creative Solutions](https://www.iamsinc.com/creative-solutions/) - [Sales Resources Library](https://www.iamsinc.com/sales-resources-library/) - [E&O Insurance](https://www.iamsinc.com/eo-insurance/) - [AssessBest](https://www.iamsinc.com/assessbest/) - [Marketing Corner](https://www.iamsinc.com/marketing-corner/) - [Contact](https://www.iamsinc.com/contact/) # The Value of Video Marketing ![](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/video-marketing-still.jpg) The value of incorporating video into your overall marketing strategy cannot be understated. No matter the platform, video outperforms every other advertising medium by a longshot. The answer to why video marketing is so effective can be summarized in one word – psychology. Televised messages have become commonplace. We tend to look for those connections that might exist between ourselves and the person we see on the screen. This level of emotional engagement isn’t as easily or quickly found with other mediums. A good video marketing strategy will help you tap into the audience’s emotions and establish that sense of trust and credibility. ### **Why Advisors Need Video Marketing** Video marketing is becoming increasingly more prevalent for advisors. According to a study by [Wibbitz](https://www.wibbitz.com/blog/7-video-marketing-industries/), those working in the financial industry are leveraging video marketing more than those in any other industry but manufacturing. So, have you jumped on the bandwagon yet? If a picture is worth a thousand words, then a video is worth far more. According to a report from Forrester Research, one video is worth about 1.8 million words. This doesn’t mean the articles and emails you draft aren’t important parts of the overall process. However, a short video message is a more effective way to capture attention. This is especially true for those who love faster-paced, “time-is-money” lifestyles, like the 65% of senior executives (a.k.a. high-end clients) who stated they visited a website related to a video they had watched [(Impact](https://www.impactbnd.com/blog/new-video-marketing-statistics)). ### **Delivering Your Video Message** Not only is video a powerful tool by itself, it adds value to most other digital marketing tools you have at your disposal. Your emails, social media engagement, and website can all benefit by being utilized as delivery methods for your video. Look at the insights below to determine how to best connect your audience with your message. #### **Email** - Including the word “video” into the subject line of an email has been shown to result in a [7% increase in open rates](https://www.impactbnd.com/blog/new-video-marketing-statistics). - Adding videos to your email [can increase click rates by 300%](https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare). #### **Social Media** - Social media posts with video have [48% more views](https://biteable.com/blog/tips/video-marketing-statistics/). - The [average engagement rate for Facebook video posts](https://99firms.com/blog/facebook-video-statistics/#gref) is 6.01%. - [71% of consumers](https://99firms.com/blog/facebook-video-statistics/#gref) find Facebook video ads relevant or highly relevant. - [51% of video marketers use LinkedIn](https://www.impactbnd.com/blog/new-video-marketing-statistics), with 84% saying it has been successful. #### **Website** - Videos attract [300% more traffic](https://www.marketingsherpa.com/article/how-to/videos-attract-300-more-traffic) and nurture leads. - Video on a landing page can [boost conversion rates](https://biteable.com/blog/tips/video-marketing-statistics/) by up to 80%. - Video can [increase organic traffic](https://cxl.com/blog/optimize-videos/) from search engines by 157%. As we move farther into the age of streaming media, advisors who utilize video can expect increased engagement, interaction, and conversion rates. And, with that, more business. #### Author:Webmaster [Next LinkedIn as a Prospecting Tool](https://blog.iamsinc.com/linkedin-as-a-prospecting-tool) [Previous Doing Business During the Coronavirus Outbreak](https://blog.iamsinc.com/doing-business-during-the-coronavirus-outbreak) ### Related Posts [![Facebook’s New Advertiser Rule Will Impact Your Business](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/facebook-ads.jpg)](https://blog.iamsinc.com/facebooks-new-advertiser-rule-will-impact-your-business) [Facebook’s New Advertiser Rule Will Impact Your Business](https://blog.iamsinc.com/facebooks-new-advertiser-rule-will-impact-your-business) September 27, 2024 [![10 Simple Steps to Generating Online Leads](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/the-secret-to-business-success-2024-03-20-14-38-14-utc.jpg)](https://blog.iamsinc.com/10-simple-steps-to-generating-online-leads) [10 Simple Steps to Generating Online Leads](https://blog.iamsinc.com/10-simple-steps-to-generating-online-leads) July 26, 2024 [![Overcoming the Summer Slump](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/handsome-young-businessman-in-shorts-and-jacket-wo-2023-11-27-04-58-00-utc.jpg)](https://blog.iamsinc.com/overcoming-the-summer-slump) [Overcoming the Summer Slump](https://blog.iamsinc.com/overcoming-the-summer-slump) June 27, 2024 [![What Is Real-Time Marketing?](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/handsome-businessman-outdoors-2021-08-29-16-46-01-utc.jpg)](https://blog.iamsinc.com/what-is-real-time-marketing) [What Is Real-Time Marketing?](https://blog.iamsinc.com/what-is-real-time-marketing) May 13, 2022 ### Recent Posts ### Insurance Agency Marketing Services, Inc. 505 North 210th Street, Elkhorn, NE 68022 (800) 255-5055 (402) 330-7296 [contact@iamsinc.com](mailto:contact@iamsinc.com) ### Marketing Corner ### Our Location ### Follow us Find us on: [Facebook](https://www.facebook.com/iamsinc/) [Twitter](https://twitter.com/IAMSINC) [YouTube](https://www.youtube.com/user/IAMSinc) [Linkedin](https://www.linkedin.com/company/insurance-agency-marketing/) Search: ©2025 Insurance Agency Marketing Services, Inc. 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