---
title: On The Move - October 15, 2024 - Insurance Agency Marketing Services
description: Rates changing! Get the latest product and rate updates from our carrier partners.
---

[IAMS Blog](https://blog.iamsinc.com)

# [On The Move - October 15, 2024 - Insurance Agency Marketing Services](https://blog.iamsinc.com/on-the-move-oct-15-2024)

 Written by [Webmaster](https://blog.iamsinc.com/author/webmaster) | Oct 15, 2024 10:46:26 AM

#### October 16, 2024 – Effective Date of Change

## Farmers Life Insurance Company

#### Fixed Indexed Annuity

**Farmers Harvest 10 10,000+**

- Fixed Account Rate:  Rate: 4%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 11.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 55%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 45%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 90%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 110%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 115%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 165%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 140%

**Farmers Harvest 10 Enhanced Liquiditiy 10,000+**

- Fixed Account Rate:  Rate: 3.75%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 7.75% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 45%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 35%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 70%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 115%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 115%

**Farmers Harvest 10 Premium Bonus 10,000+**

- Fixed Account Rate:  Rate: 3.75%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 7.75% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 45%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 35%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 70%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 115%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 115%

**Farmers Harvest 5 10,000+**

- Fixed Account Rate:  Rate: 4%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 11.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 55%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 45%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 90%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 110%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 115%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 165%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 140%

**Farmers Harvest 5 Enhanced Liquiditiy 10,000+**

- Fixed Account Rate:  Rate: 3.75%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 7.75% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 45%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 35%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 70%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 115%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 115%

**Farmers Harvest 7 10,000+**

- Fixed Account Rate:  Rate: 4%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 11.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 55%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 45%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 90%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 110%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 115%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 165%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 140%

**Farmers Harvest 7 Enhanced Liquiditiy 10,000+**

- Fixed Account Rate:  Rate: 3.75%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 7.75% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 45%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 35%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 70%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 115%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 115%

**Farmers Harvest 7 Premium Bonus 10,000+**

- Fixed Account Rate:  Rate: 3.75%
- Bloomberg Global Momentum Diversified Leaders 5% ERAnnual Point-to-Point Enhanced Participation Rate:  Part Rate 140%
- S&P 500 Annual Point-to-Point Cap Rate:  Cap 7.75% 
- S&P 500 Annual Point-to-Point Enhanced Cap Rate :  Cap 9.5% 
- S&P 500 Annual Point-to-Point Enhanced Participation Rate:  Part Rate 45%
- S&P 500 Annual Point-to-Point Participation Rate:  Part Rate 35%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Participation Rate:  Part Rate 70%
- S&P U.S. Dividend Growers VA RC2 7.5% Annual Point-to-Point Enhanced Participation Rate :  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Participation Rate:  Part Rate 90%
- Nasdaq-100 Volatility Control 7% Annual Point-to-Point Enhanced Participation Rate:  Part Rate 115%
- Bloomberg Global Momentum Diversified Leaders 5% ER Annual Point-to-Point Participation Rate:  Part Rate 115%

#### October 21, 2024 – Effective Date of Change

## MassMutual Ascend Life Insurance Company

#### Fixed Indexed Annuity

**American Landmark 5 10,000+**

- 1 Year S&P 500 Annual Point-to-Point with Cap:  Cap 7% 
- 1 Year iShares U.S. Real Estate Annual Point to Point with Cap:  Cap 8% 
- 1 Year S&P U.S. Retiree Spending Annual Point to Point with Patrticipation Rate:  Part Rate 60%
- 1 Year S&P 500 Risk Control Annual Point to Point PR:  Part Rate 55%
- 1 Year Declared Rate Strategy :  Rate: 3.35%
- S&P 500 5-year Cap Lock Annual Point-to-Point :  Cap 6.5% 
- 1-Year First Trust Barclays Edge point-to-point with 5-year Cap rate lock:  Cap 11.75% 
- 1-Year First Trust Barclays Edge point-to-point with Cap rate:  Cap 12% 

**American Landmark 5 100,000+**

- 1-Year First Trust Barclays Edge point-to-point with Cap rate:  Cap 12.5% 
- 1-Year First Trust Barclays Edge point-to-point with 5-year Cap rate lock:  Cap 12.25% 
- S&P 500 5-year Cap Lock Annual Point-to-Point :  Cap 7% 
- 1 Year Declared Rate Strategy :  Rate: 3.5%
- 1 Year S&P 500 Risk Control Annual Point to Point PR:  Part Rate 60%
- 1 Year S&P U.S. Retiree Spending Annual Point to Point with Patrticipation Rate:  Part Rate 65%
- 1 Year iShares U.S. Real Estate Annual Point to Point with Cap:  Cap 8.3% 
- 1 Year S&P 500 Annual Point-to-Point with Cap:  Cap 7.5% 

**American Landmark 5 Non-MVA 10,000+**

- 1 Year S&P 500 Annual Point-to-Point with Cap :  Cap 6.5% 
- 1 Year iShares U.S. Real Estate Annual Point to Point with Cap :  Cap 7.75% 
- 1 Year S&P U.S. Retiree Spending Annual Point to Point with Patrticipation Rate:  Part Rate 55%
- 1 Year S&P 500 Risk Control with PR:  Part Rate 50%
- S&P 500 5-year cap lock annual point-to-point :  Cap 6% 
- 1-Year First Trust Barclays Edge point-to-point with Cap rate:  Cap 11% 
- 1-Year First Trust Barclays Edge point-to-point with 5-year Cap rate lock:  Cap 10.75% 
- 1 Year Declared Rate Strategy :  Rate: 3.25%

**American Landmark 5 Non-MVA 100,000+**

- 1 Year Declared Rate Strategy :  Rate: 3.35%
- 1-Year First Trust Barclays Edge point-to-point with 5-year Cap rate lock:  Cap 11% 
- 1-Year First Trust Barclays Edge point-to-point with Cap rate:  Cap 11.25% 
- S&P 500 5-year cap lock annual point-to-point :  Cap 6.25% 
- 1 Year S&P 500 Risk Control with PR:  Part Rate 55%
- 1 Year S&P U.S. Retiree Spending Annual Point to Point with Patrticipation Rate:  Part Rate 60%
- 1 Year iShares U.S. Real Estate Annual Point to Point with Cap :  Cap 8.25% 
- 1 Year S&P 500 Annual Point-to-Point with Cap :  Cap 6.75% 

**AssuranceSelect 5 Plus 10,000+**

- 1-Year First Trust Barclays Edge point-to-point with 5-year Cap rate lock:  Cap 12.25% 
- 1-Year First Trust Barclays Edge point-to-point with Cap rate:  Cap 12.5% 
- S&P 500 Annual Point-to-Point:  Cap 8% 
- iShares US Real Estate Annual Point-to-Point:  Cap 9.5% 
- Declared Rate:  Rate: 3.6%
- S&P 500 Risk Control 1-year point-to-point with participation rate :  Part Rate 60%
- S&P U.S. Retiree Spending 1-year point-to-point with participation rate:  Part Rate 70%
- SPDR Gold Shares 1-year point-to-point with cap:  Cap 9.75% 
- S&P 500 5-year cap lock annual point-to-point :  Cap 8% 

**AssuranceSelect 5 Plus 100,000+**

- S&P 500 5-year cap lock annual point-to-point :  Cap 8.5% 
- SPDR Gold Shares 1-year point-to-point with cap:  Cap 10.25% 
- S&P U.S. Retiree Spending 1-year point-to-point with participation rate:  Part Rate 75%
- S&P 500 Risk Control 1-year point-to-point with participation rate :  Part Rate 65%
- Declared Rate:  Rate: 3.85%
- iShares US Real Estate Annual Point-to-Point:  Cap 10% 
- S&P 500 Annual Point-to-Point:  Cap 8.5% 
- 1-Year First Trust Barclays Edge point-to-point with Cap rate:  Cap 13% 
- 1-Year First Trust Barclays Edge point-to-point with 5-year Cap rate lock:  Cap 12.75% 

[View full post](https://blog.iamsinc.com/on-the-move-oct-15-2024)

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