---
title: On The Move - January 23, 2024 - Insurance Agency Marketing Services
description: Rates changing! Get the latest product and rate updates from our carrier partners.
---

[IAMS Blog](https://blog.iamsinc.com)

# [On The Move - January 23, 2024 - Insurance Agency Marketing Services](https://blog.iamsinc.com/on-the-move-jan-23-2024)

 Written by [Webmaster](https://blog.iamsinc.com/author/webmaster) | Jan 23, 2024 9:56:58 AM

#### January 24, 2024 – Effective Date of Change

## EquiTrust Life Insurance Company

#### Fixed Indexed Annuity

**Bridge Annuity 50,000+**

- 1-Year Interest:  Rate: 5.00%
- S&P 500 1-Year Point-to-Point Cap:  Cap 10.000% 
- S&P 500 1-Year Point-to-Point Participation:  Part Rate 50%
- S&P 500 1-Year Monthly Average Participation:  Part Rate 100%
- Focus50 1-Year Point-to-Point Participation:  Part Rate 150%
- MARC 5% 1-Year Point-to-Point Participation:  Part Rate 175%

**Market Power Bonus Index 10,000+**

- 1-Year S&P MARC 5% ER Point to Point Participation:  Part Rate 150%
- 1-Year Interest Account:  Rate: 4.00%
- 1-Year S&P 500 Point-to-Point Cap Index Account:  Cap 7.000% 
- 2-Year S&P 500 Monthly Averaging Cap Index Account :  Cap 18.000% 
- 1 Year S&P 500 Monthly Average Participation Index Account:  Part Rate 75%
- 1-Year Barclays Focus50 Participation Index Account:  Part Rate 135%
- 2-Year Barclays Focus50 Participation Index Account:  Part Rate 180%
- 1-Year S&P 500 Monthly Cap Index Account:  Cap 2.000% 
- 1-Year S&P 500 Monthly Average Cap Index Account:  Cap 8.000% 

**Market Ten Bonus Index 10,000+**

- 1-Year S&P 500 Monthly Average Cap Index Account:  Cap 8.000% 
- 1-Year S&P 500 Point-to-Point Cap Index Account:  Cap 7.000% 
- 1-Year Interest Account:  Rate: 4.00%
- 1-Year S&P 500 Monthly Average Participation Index Account:  Part Rate 75%
- 1-Year S&P 500 Monthly Cap Index Account:  Cap 2.000% 
- 1-Year Barclays Focus50 Participation Index Account:  Part Rate 135%
- 2-Year Barclays Focus50 Participation Index Account:  Part Rate 180%
- 2-Year S&P 500 Monthly Average Cap Index Account :  Cap 18.000% 
- 1-Year S&P MARC 5% ER Point to Point Participation :  Part Rate 150%

**Market Value Index 10,000+**

- 1-Year S&P 500 Point-to-Point Participation Index Account:  Part Rate 50%
- 1-Year S&P 500 Monthly Average Participation Index Account:  Part Rate 100%
- 2-Year S&P 500 Monthly Average Cap Index Account:  Cap 20.000% 
- 1-Year S&P 500 Point-to-Point Cap Index Account:  Cap 10.000% 
- 1-Year S&P 500 Monthly Average Cap Index Account:  Cap 12.000% 
- 1-Year Fixed Interest Account:  Rate: 5.00%
- 1-Year Barclays Focus50 Participation Index Account:  Part Rate 175%
- 2-Year Barclays Focus50 Participation Index Account:  Part Rate 225%
- 1-Year S&P 500 Monthly Cap Index Account:  Cap 2.500% 
- 1-Year S&P 500 MARC5 Participation Index Account:  Part Rate 200%

**MarketFive Index 10,000+**

- 1-Year Interest Account:  Rate: 5.00%
- 1-Year S&P 500 Point-to-Point Cap Index Account:  Cap 10.000% 
- 1-Year S&P 500 Point-to-Point Participation Index Account :  Part Rate 50%
- 1-Year S&P 500 Monthly Cap Index Account :  Cap 3.000% 
- 1-Year Barclays Focus50 Participation Index Account:  Part Rate 175%
- 1-Year S&P 500 MARC5 Participation Index Account:  Part Rate 200%
- 1-Year S&P 500 Monthly Average Cap Index Account :  Cap 12.000% 
- 1-Year S&P 500 Monthly Average Participation Index Account :  Part Rate 100%

**MarketForce Bonus Index 10,000+**

- 1-Year Interest:  Rate: 3.75%
- S&P 500 1-Year Point-to-Point Cap:  Cap 6.500% 
- MARC 5% 1-Year Point-to-Point Participation:  Part Rate 160%
- S&P 500 1-Year Point-to-Point Cap with Fee:  Cap 10.000% 
- S&P 500 1-Year Point-to-Point Participation with Fee:  Part Rate 60%
- Focus50 1-Year Point-to-Point Participation with Fee:  Part Rate 200%
- MARC 5% 1-Year Point-to-Point Participation with Fee:  Part Rate 225%

**MarketMax Index 10,000+**

- S&P 500 1-Year Point-to-Point Cap:  Cap 10.000% 
- MARC 5% 1-Year Point-to-Point Participation:  Part Rate 200%
- S&P 500 1-Year Point-to-Point Cap with Fee:  Cap 13.000% 
- S&P 500 1-Year Point-to-Point Participation with Fee:  Part Rate 65%
- Focus50 1-Year Point-to-Point Participation with Fee:  Part Rate 225%
- MARC 5% 1-Year Point-to-Point Participation with Fee:  Part Rate 250%
- 1-Year Interest:  Rate: 5.00%

**MarketSeven Index 10,000+**

- 1-Year S&P 500 MARC5 Participation Index Account:  Part Rate 200%
- 1-Year Barclays Focus50 Participation Index Account:  Part Rate 175%
- 2-Year Barclays Focus50 Participation Index Account:  Part Rate 220%
- 1-Year S&P 500 Point-to-Point Cap Index Account:  Cap 10.000% 
- 1-Year S&P 500 Monthly Average Cap Index Account :  Cap 12.000% 
- 1-Year Interest Account:  Rate: 5.00%
- 1-Year S&P 500 Point-to-Point Participation Index Account :  Part Rate 50%
- 1-Year S&P 500 Monthly Average Participation Index Account :  Part Rate 100%
- 2-Year S&P 500 Monthly Average Cap Index Account :  Cap 20.000% 
- 1-Year S&P 500 Monthly Cap Index Account :  Cap 3.000% 

#### January 25, 2024 – Effective Date of Change

## The Standard

- **Focused Growth Annuity 10 **15,000+  4.85%
- **Focused Growth Annuity 10 **100,000+  4.95%
- **Focused Growth Annuity 3 **15,000+  4.95%
- **Focused Growth Annuity 3 **100,000+  5.05%
- **Focused Growth Annuity 5 **15,000+  5.20%
- **Focused Growth Annuity 5 **100,000+  5.30%
- **Focused Growth Annuity 7 **15,000+  5.15%
- **Focused Growth Annuity 7 **100,000+  5.25%

[View full post](https://blog.iamsinc.com/on-the-move-jan-23-2024)

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