--- title: Annuity Sales Growth - Insurance Agency Marketing Services description: First quarter indexed annuity sales were down nearly 5.0 percent when compared to the previous quarter, but up nearly 5.0 percent when compared with the same time period last year. Total first quarter sales topped $11.3 billion. “Indexed annuity sales began the year with sales greater than any other first quarter has in the history… image: https://blog.iamsinc.com/hubfs/Imported_Blog_Media/green_data-e1433787737129.jpg --- CALL US: 800.255.5055 [Login](http://www.iamsinc.com/wp-login.php) [Facebook](https://www.facebook.com/iamsinc/) [Twitter](https://twitter.com/IAMSINC) [Linkedin](https://www.linkedin.com/organization/2128303/) [YouTube](https://www.youtube.com/user/IAMSinc) [![Insurance Agency Marketing Services](https://blog.iamsinc.com/hs-fs/hubfs/Iamsinc-September2017-Theme/Images/IAMS-Logo_240x52.png?width=240&height=52&name=IAMS-Logo_240x52.png)](http://www.iamsinc.com/) - [Home](https://www.iamsinc.com/) - [Why IAMS](https://www.iamsinc.com/why-iams/) - [Partner With Us](https://www.iamsinc.com/licensing/) - [Agent Kit](https://www.iamsinc.com/agent-kit/) - [About](https://www.iamsinc.com/about/) - [Meet Our Team](https://www.iamsinc.com/meet-our-team/) - [Careers](https://secure.careerlink.com/postings/6694-insurance-agency-marketing-services-inc/) - [Products](https://www.iamsinc.com/products/) - [Annuity](https://www.iamsinc.com/annuity/) - [Life](https://www.iamsinc.com/life/) - [Single Premium Life](https://www.iamsinc.com/single-premium-life/) - [Senior Health Care](https://www.iamsinc.com/senior-health-care/) - [Forms Search](https://www.iamsinc.com/forms-search/) - [e-App Solutions](https://www.iamsinc.com/e-app-solutions/) - [Firelight Registration](https://www.iamsinc.com/firelight-registration/) - [Firelight](https://www.iamsinc.com/e-app-solutions/) - [iGo e-App Solution](https://www.iamsinc.com/e-app-solutions/) - [Connect4Medicare](https://www.iamsinc.com/e-app-solutions/) - [Training](https://www.iamsinc.com/training/) - [Producer Academy](https://www.iamsinc.com/life-annuity-academy/) - [Product Training Confirmation](https://www.iamsinc.com/product-training-confirmation/) - [Monthly Webinars](https://www.iamsinc.com/webinars/) - [Support](https://www.iamsinc.com/iamsupport/) - [Production Builders](https://www.iamsinc.com/incentives/) - [Creative Solutions](https://www.iamsinc.com/creative-solutions/) - [Sales Resources Library](https://www.iamsinc.com/sales-resources-library/) - [E&O Insurance](https://www.iamsinc.com/eo-insurance/) - [AssessBest](https://www.iamsinc.com/assessbest/) - [Marketing Corner](https://www.iamsinc.com/marketing-corner/) - [Contact](https://www.iamsinc.com/contact/) [![Insurance Agency Marketing Services](https://blog.iamsinc.com/hs-fs/hubfs/Iamsinc-September2017-Theme/Images/IAMS-Logo_100x20.png?width=96&height=20&name=IAMS-Logo_100x20.png)](http://www.iamsinc.com/) - [Home](https://www.iamsinc.com/) - [Why IAMS](https://www.iamsinc.com/why-iams/) - [Partner With Us](https://www.iamsinc.com/licensing/) - [Agent Kit](https://www.iamsinc.com/agent-kit/) - [About](https://www.iamsinc.com/about/) - [Meet Our Team](https://www.iamsinc.com/meet-our-team/) - [Careers](https://secure.careerlink.com/postings/6694-insurance-agency-marketing-services-inc/) - [Products](https://www.iamsinc.com/products/) - [Annuity](https://www.iamsinc.com/annuity/) - [Life](https://www.iamsinc.com/life/) - [Single Premium Life](https://www.iamsinc.com/single-premium-life/) - [Senior Health Care](https://www.iamsinc.com/senior-health-care/) - [Forms Search](https://www.iamsinc.com/forms-search/) - [e-App Solutions](https://www.iamsinc.com/e-app-solutions/) - [Firelight Registration](https://www.iamsinc.com/firelight-registration/) - [Firelight](https://www.iamsinc.com/e-app-solutions/) - [iGo e-App Solution](https://www.iamsinc.com/e-app-solutions/) - [Connect4Medicare](https://www.iamsinc.com/e-app-solutions/) - [Training](https://www.iamsinc.com/training/) - [Producer Academy](https://www.iamsinc.com/life-annuity-academy/) - [Product Training Confirmation](https://www.iamsinc.com/product-training-confirmation/) - [Monthly Webinars](https://www.iamsinc.com/webinars/) - [Support](https://www.iamsinc.com/iamsupport/) - [Production Builders](https://www.iamsinc.com/incentives/) - [Creative Solutions](https://www.iamsinc.com/creative-solutions/) - [Sales Resources Library](https://www.iamsinc.com/sales-resources-library/) - [E&O Insurance](https://www.iamsinc.com/eo-insurance/) - [AssessBest](https://www.iamsinc.com/assessbest/) - [Marketing Corner](https://www.iamsinc.com/marketing-corner/) - [Contact](https://www.iamsinc.com/contact/) # Annuity Sales Growth ![](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/green_data-e1433787737129.jpg) First quarter indexed annuity sales were down nearly 5.0 percent when compared to the previous quarter, but up nearly 5.0 percent when compared with the same time period last year. Total first quarter sales topped **$11.3 billion**. “Indexed annuity sales began the year with sales greater than any other first quarter has in the history of the product line,” said Sheryl J. Moore, President and CEO of both Moore Market Intelligence and Wink, Inc., who compiled the data. **Highlights for the first quarter include:** \* Allianz Life maintained its position as the top carrier in indexed annuities, with a market share of 20.3 percent. American Equity Companies held its position in the second spot in the market; others in the top five include **Athene USA**, Security Benefit Life, and Great American Insurance Group. \* Guaranteed Lifetime Withdrawal Benefit (GLWB) utilization declined for the second consecutive quarter. “It isn’t surprising to see another drop in GLWB election rates,” Moore said. “Income sales continue to take a backseat to accumulation sales, due to recent development of hybrid indices that give distributors the ability to promote ‘uncapped’ crediting methods.” \* For indexed life sales, first quarter numbers hit $380.3 million. “When evaluating first quarter indexed life sales, results were down nearly 24.0 percent when compared with the previous quarter, and up over 15.0 percent when compared to the same period last year,” according to Moore’s data. “As we saw with the previous year sales, indexed life sales remain strong, despite the on-going regulatory controversy regarding illustrated rates.” **Source:** LifeHealthPro #### Author:Webmaster [Next Asset Protection 101](https://blog.iamsinc.com/asset-protection-101) [Previous AIG Rate Changes](https://blog.iamsinc.com/aig-rate-changes) ### Related Posts [![When Portfolios Drop, Protection Pops—Lead with Safety They Can See](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/iStock-2206991365.jpg)](https://blog.iamsinc.com/when-portfolios-drop-protection-pops-lead-with-safety-they-can-see) [When Portfolios Drop, Protection Pops—Lead with Safety They Can See](https://blog.iamsinc.com/when-portfolios-drop-protection-pops-lead-with-safety-they-can-see) April 10, 2025 [![Maximizing Client Value: Cross-Selling to Medicare Clients](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/MC-medicarekit.jpg)](https://blog.iamsinc.com/maximizing-client-value-cross-selling-to-medicare-clients) [Maximizing Client Value: Cross-Selling to Medicare Clients](https://blog.iamsinc.com/maximizing-client-value-cross-selling-to-medicare-clients) October 24, 2024 [![Strategies for Addressing Annuity Concerns](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/iStock-1463814322.jpg)](https://blog.iamsinc.com/addressing-annuity-concerns) [Strategies for Addressing Annuity Concerns](https://blog.iamsinc.com/addressing-annuity-concerns) April 12, 2024 [![Refocusing for 2020](https://blog.iamsinc.com/hubfs/Imported_Blog_Media/Ibbotson-2.jpg)](https://blog.iamsinc.com/refocusing-for-2020) [Refocusing for 2020](https://blog.iamsinc.com/refocusing-for-2020) October 25, 2019 ### Recent Posts ### Insurance Agency Marketing Services, Inc. 505 North 210th Street, Elkhorn, NE 68022 (800) 255-5055 (402) 330-7296 [contact@iamsinc.com](mailto:contact@iamsinc.com) ### Marketing Corner ### Our Location ### Follow us Find us on: [Facebook](https://www.facebook.com/iamsinc/) [Twitter](https://twitter.com/IAMSINC) [YouTube](https://www.youtube.com/user/IAMSinc) [Linkedin](https://www.linkedin.com/company/insurance-agency-marketing/) Search: ©2025 Insurance Agency Marketing Services, Inc. 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